It celebrates equality and diversity, reflecting the incredible achievements by women around the world. The theme for 2020, #EachforEqual, highlights these origins very aptly. This campaign will run all year round, with activities planned to guide and encourage collective action.

For years, the business world has been predominantly male-led. Emerging leaders are now changing the status quo and bringing a new dimension to the industry. The Women in Tech personalities have been present throughout history and their presence is getting stronger and stronger. Events and gatherings aimed at showcasing talent and empowering a new generation of leaders are becoming more and more frequent in Europe and Africa.

From Ada Lovelace is considered as one of the pioneer computer programmers, a visionary who sketched the way programming and computers are looked at to Sheryl Sandberg, who spearheaded major operations at Yahoo and Facebook, the Women in Tech are growing in numbers and breaking the glass ceiling in terms of opportunities, positions, and possibilities.

Salesforce is one of the companies leading the way as a champion of equality, diversity, and inclusiveness with key positions being held by women. The Salesforce Women in Tech (@SFDCWiT) initiative has been roaring for some time already in the community and there is no doubt that the voices will only get louder and more empowering.

Smplicity also prides itself on having equality and diversity in its workforce. Our Head of Digital Marketing, Henusha has established herself as a leader in her field, having focused on building her knowledge and skills. She has paved her way to Digital Marketing Head, having started as a Graphic Designer and Social Media Coordinator. Since joining Smplicity, Henusha has designed and implemented a content strategy that has positioned the organisation strategically, providing focused customer service and meeting company objectives.

“It is important to keep in mind that digital marketing is dynamic in nature and marketers and thought leaders must adapt to these changes to work effectively and efficiently. You will face challenges along the way. You should keep going and make it happen. I live by one motto at work, which helps our organisation grow and thrive: Powering your Digital Dream = taking your Business Ahead.”

I am a Daughter, a Sister, a Wife and a Woman in today’s Digital Era.

Happy International Women’s Day to you all from Smplicity.